DIGITAL MARKETING

WHY IS DIGITAL MARKETING IMPORTANT?

Digital marketing is the most important form of marketing an organisation's brand, products or services today. Digital marketing is also the fastest growing and most active form of marketing used worldwide. Using statistics from December 2018,  you can get an idea of the importance of digital marketing to businesses through the vast volumes of business and consumer online activity:

SOCIAL UPDATES
0 THOUSAND
PER MINUTE
GOOGLE SEARCHES
0 THOUSAND
PER MINUTE
FACEBOOK COMMENTS
0 THOUSAND
PER MINUTE
E-MAILS SENT
0 MILLION
PER MINUTE
TWITTER POSTS
0 THOUSAND
PER MINUTE
YOUTUBE UPLOADs
0 VIDEOS
PER MINUTE

These figures are staggering, and growing exponentially year by year.

At least a third of businesses now spend about 75% of their advertising budget on digital marketing. One of the main reasons for the rapid rise of digital marketing is the simple fact that it is interactive. In other words, businesses are able to interact with their target clients, building relationships with them. This in turn helps to create brand loyalty.

To give your business the edge over the competition, you need to have a solid digital marketing strategy in place. Wallingwells Consulting will help you achieve this by supporting you with the management of your digital marketing campaigns.

DIGITAL MARKETING SERVICES IN GLOUCESTERSHIRE & BRISTOL

SOCIAL MEDIA MARKETING

Social media marketing is possibly the most important and influential method of digital marketing. It is certainly the method most suited to interaction with your target audience. Using social media marketing, you can gain valuable feedback from your target audience by asking them to respond to questions, quizzes or questionnaires. The customer feedback can be used to adjust you campaigns to suit the needs of your customers and so drive more business to your website.

Wallingwells Consulting specialises in managing social media marketing campaigns on:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

Although we work with other social media platforms such as Pinterest, we tend to mainly run social media campaigns on the above four platforms. If you are located in Bristol or Gloucestershire, especially near Wotton-Under-Edge, Tetbury, Stroud, Thornbury, Gloucester or Cirencester, contact us to learn more about how we can help you manage your social media campaigns for you, freeing you up to concentrate on running your business.

PPC MARKETING

PPC marketing (or Pay-Per-Click, to give it its full name) is otherwise known as paid online advertising. PPC campaigns need to be carefully managed to ensure success.

With limited space available, the titles and text of the PPC advertisements must be optimised for the goal of the advertisement. Competition is high and only outstanding ads will succeed in converting clicks to orders. PPC marketing usually works through a bidding process. The highest bid taking the top spot on the first page of the search results and each lower bid ranking next. However, bids are not the only factor taken into account. Google looks at the quality of the ad too. It is therefore important to get the ad's text quality and bid in good balance.

If you are new to pay-per-click advertising you probably do not know that Google will default your account to their Smart Campaigns bidding strategy. Using Smart Campaigns you reply upon the Google algorithms to manage your advertising. You do not have the same control over your PPC campaign using Smart Campaigns as you do with the manual system where you have total control of how you run your advertising campaign. If you are located in Bristol or Gloucestershire, especially near Wotton-Under-Edge, Tetbury, Stroud, Thornbury, Gloucester or Cirencester, contact us to learn more about PPC marketing.

E-MAIL MARKETING

E-mail marketing can be an effective method of keeping in touch with your clients and informing them of new products, services or offers. E-mail marketing is sometimes known as "list building" or "mailshot marketing".

To be able to engage in e-mail marketing, you will need to start building a GDPR compliant mailing list. To do this, you will have an area or modal pop-up on your website where you offer your visitors a special offer or free download in exchange for them leaving their e-mail address. Once completed, the e-mail address will be added to your mailing list. You will then be able to create e-mail campaigns or send out newsletters to your subscribers.

E-mail marketing campaigns are run through third party systems such as Mailchimp or Aweber, which are specially set-up to comply with GDPR and other privacy laws.

Setting-up e-mail marketing campaigns takes time and careful construction, if the e-mail campaign is to be successful. If you are located in Bristol or Gloucestershire, especially near Wotton-Under-Edge, Tetbury, Stroud, Thornbury, Gloucester or Cirencester, contact us to learn more about how we can help and support you with your e-mail marketing campaigns.

VIDEO MARKETING

Video marketing is a form of digital marketing which is highly effective in converting visitors to customers. With video marketing you create videos to promote your products or services and so engage with your audience.

Your videos will mainly be hosted on YouTube or Vimeo and they will be optimised to appear high in the search rankings. By using your YouTube channel to host the videos you will be getting double exposure of the video in search results, as the video can be ranked both within YouTube as well as on your website.

Ideally, your video will be engaging and eye-catching to your target audience. You will want to win their attention and get them to click through to whatever offer you are advertising.

Wallingwells Consulting has expertise with video marketing and can help you set-up your videos to that they work for you in your video marketing campaigns. If you are located in Bristol or Gloucestershire, especially near Wotton-Under-Edge, Tetbury, Stroud, Thornbury, Gloucester or Cirencester, contact us to learn more about how video marketing can help your business and how we can run your video marketing campaigns for you. A well run video marketing campaign can do wonders for your business.